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Push notifications keep your customers engaged with timely, relevant messages sent directly to their phones. BrandWallet supports transactional alerts, marketing campaigns, birthday messages, and geo-targeted offers — giving you a flexible toolkit to reach customers at the right moment with the right message.

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Notification types

Keep customers informed after every interaction with automated transactional messages:
  • Purchase confirmations
  • Points earned notifications
  • Reward redemption alerts
  • Payment confirmations
Drive sales and awareness with outbound promotional messages:
  • Promotional offers
  • New product announcements
  • Event invitations
  • Seasonal campaigns
Nurture long-term loyalty with messages that recognise and reward your customers:
  • Birthday celebrations (sent automatically)
  • Anniversary reminders
  • Loyalty milestone achievements
  • Re-engagement campaigns

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Location-based notifications

Geo-targeting lets you send location-based rewards and offers when customers are near your store. From the BrandWallet Dashboard, you can define geographic regions for targeting, set a notification radius, create location-specific offers, and schedule location-based campaigns — making it easy to drive foot traffic exactly when it matters.

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Birthday notifications

BrandWallet automatically detects each customer’s birthday and sends a personalised notification on the day. You can fully customise the message content, offers, and rewards included — so the notification feels on-brand and genuinely rewarding for your customers.

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Customising notifications

From the BrandWallet Dashboard, you can customise every aspect of your notifications, including:
  • Notification text and messaging
  • Brand colours and styling
  • Timing and frequency
  • Call-to-action buttons
You can also send personalised notifications based on customer behaviour, purchase history, engagement level, and demographics — ensuring every message is relevant to the person receiving it.

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Best practices

  1. Send notifications at optimal times for your customer base to maximise open rates.
  2. Don’t overwhelm customers — respect frequency and give people space between messages.
  3. Personalise messages using customer data to make every notification feel relevant.
  4. Always provide value in every notification; avoid sending messages without a clear benefit.
  5. A/B test different messages and timing to learn what resonates with your audience.
Always provide an easy opt-out option in your notifications and ensure your messaging practices comply with local privacy regulations, including GDPR where applicable.
Last modified on August 6, 2026