Accessing the designer
To open the Campaign & Pass Designer, log in to your BrandWallet dashboard and navigate to Campaigns. From there, select an existing campaign to edit its card, or create a new campaign to design a card from scratch. All design changes are saved to your campaign instantly and take effect for customers right away — there’s no publishing step required.What you can customize
BrandWallet gives you full control over how your digital card looks and what it communicates. You can update any of the following elements at any time:- Layout and design elements — choose how information is arranged on the card face
- Colors and branding — apply your brand palette to backgrounds, text, and accents
- Text and messaging — write the labels, descriptions, and calls to action that appear on the card
- Images and logos — upload your logo and any supporting visuals
- Templates — start from a pre-designed template and customize it to match your style, or use it as-is for a polished result right away
Brand customization
You can fully customize your digital cards with your brand’s colors, logo, and other visual elements so that every card you issue aligns with your brand identity. Apply your exact color palette to backgrounds, text, and accent elements, and upload your logo so it appears prominently on every card. The result is a loyalty card that feels like a natural part of your brand — not a generic template.Customer segmentation and personalized offers
You can create personalized offers for different segments of your customer base, making your loyalty program more relevant and effective. Segmentation can be based on:- Customer behavior — how often they visit or what they tend to purchase
- Purchase history — which products or services they buy most
- Loyalty level — where they sit in your rewards structure
- Demographics — age, location, or other profile attributes
Tiered rewards
You can set up tiered loyalty programs that reward customers more generously as they reach higher milestones. Tiers can be based on total spending, number of visits, or completion of specific actions. As customers climb through the tiers, they unlock progressively better rewards — creating a clear motivation to keep coming back and engage more deeply with your business.Referral programs
You can set up a referral program that rewards your existing customers for introducing friends or family to your business. Referral rewards are a cost-effective way to acquire new customers while reinforcing the loyalty of the people already in your program. You configure the referral terms, reward values, and messaging all from within the BrandWallet dashboard.Campaign types can be adjusted after creation, so you’re not locked into your initial choice. If your business needs evolve, you can update the campaign type to better fit your new strategy.