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Add-on promotions are additional incentives you can layer onto your existing loyalty campaigns to drive higher engagement, reward your best customers, and create moments of excitement that keep people coming back. They work alongside your standard campaign rewards rather than replacing them, giving you a flexible toolkit for shaping customer behavior.

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What are add-on promotions?

Add-on promotions are supplementary offers you attach to a campaign to make it more compelling at specific moments. They include:
  • Extra loyalty points — bonus points awarded on top of the standard earn rate
  • Exclusive discounts — special price reductions available only to loyalty card holders
  • Special bonuses — one-off rewards tied to specific actions or milestones
  • Time-limited rewards — offers with a defined start and end date that create a sense of urgency
You can include any combination of these in a campaign to match your promotional goals and business calendar.

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Types of add-on promotions

Add-on promotions come in a variety of forms so you can tailor them to your campaign objectives:
  • Double or triple points during specific times or events
  • Exclusive rewards for frequent visitors
  • Bonus points for specific actions (such as a first visit, a product review, or a referral)
  • Time-limited seasonal campaigns tied to holidays or local events
  • Referral bonuses for customers who bring in new members

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How add-on promotions help

Extra incentives give customers a stronger reason to engage with your loyalty program. When there’s an added reward on offer, customers who might otherwise skip a visit are more likely to act — driving footfall and transaction volume precisely when you need it.
Time-limited offers encourage customers to take immediate action rather than putting off a visit or purchase. A promotion that expires at the end of the week creates a clear deadline that motivates faster decisions and more frequent check-ins.
Add-on promotions let you recognize your most loyal customers with benefits that casual visitors don’t receive. Exclusive rewards for frequent visitors reinforce the value of loyalty membership and deepen the relationship between your brand and your best customers.
Regular promotions give customers an ongoing reason to stay engaged with your program rather than drifting away. By consistently offering something new, you keep your loyalty program top of mind and reduce the likelihood that customers will switch to a competitor.

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Setting up add-on promotions

You configure add-on promotions directly from the BrandWallet dashboard when creating a new campaign or editing an existing one. Simply select the promotion type you want to add, define the terms — such as the reward value, qualifying actions, and active date range — and save. Your customers will see the updated offer the next time they open their card.
Use add-on promotions during slow periods or seasonal events to re-engage customers who haven’t visited in a while. A well-timed double-points weekend or a holiday bonus offer can be exactly the nudge an inactive customer needs to return.
Last modified on August 6, 2026