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BrandWallet gives you the flexibility to choose from seven distinct loyalty campaign types, so you can match your program to your business model, your customers’ habits, and your goals. Whether you run a café, a retail shop, or a service business, there’s a campaign type designed to help you build lasting customer relationships.

Campaign types

Stamp Card

A traditional punch card system that rewards customers with a stamp for each visit or purchase. Once they collect enough stamps, they unlock a reward — simple, familiar, and effective.

Point Card

Customers accumulate points with every transaction and redeem them for rewards, discounts, or free items. Point cards are ideal for businesses with varied purchase values.

Discount Card

Offer customers percentage-based or fixed-value discounts. Discount cards are a straightforward way to drive repeat purchases and encourage larger basket sizes.

Event Card

Run special promotions tied to events, holidays, or seasonal moments. Event cards let you create time-bound campaigns that generate excitement and urgency.

Staff Card

Design employee-specific programs to manage staff perks, internal rewards, or team incentives — separate from your customer-facing campaigns.

Tiered Card

Reward customers progressively as they reach higher spending or visit milestones. Tiered cards motivate continued engagement by unlocking better benefits at each level.

Membership Card

Offer exclusive member benefits to customers who sign up for your program. Membership cards strengthen brand loyalty and give your best customers a sense of belonging.

Card limits by plan

The number of digital cards you can issue and the campaign types available to you depend on your BrandWallet subscription plan.

Offline use

Customers can display their loyalty cards offline, which means they can show the card at your point of sale even without a data connection. However, an internet connection is required for any transactions — including redeeming points, adding stamps, or upgrading rewards. Make sure your staff are aware that offline display is supported, but data updates always need connectivity.

Multilingual support

BrandWallet supports over 8 languages so your loyalty program can reach customers wherever they are and in whatever language they speak. When a customer downloads their digital card, it automatically appears in the language set on their phone. Supported languages include:
  • English
  • Arabic
  • German
  • French
  • Russian
  • Turkish
  • Spanish
  • Hebrew
  • Azeri
This means you don’t need to create separate campaigns for different language groups — BrandWallet handles the localization for you.

Updating your campaign

You can change your campaign type after creation, giving you the flexibility to adapt your loyalty strategy as your business evolves. Card designs can also be updated at any time from the BrandWallet dashboard, and changes take effect immediately for all customers.
Last modified on August 6, 2026