Analytics and Reporting
Does the platform provide analytics and reporting tools?
Does the platform provide analytics and reporting tools?
Yes — the BrandWallet Dashboard includes a comprehensive suite of analytics and reporting tools that surface actionable insights across every part of your loyalty program.Key areas covered:
Dashboard features include:
- Real-time data visualization
- Customizable reports tailored to your KPIs
- Customer segmentation analysis
- Performance tracking across all active campaigns
- Export capabilities for offline analysis
Can I export my data if needed?
Can I export my data if needed?
Yes — you can export your data at any time in a range of formats to suit your workflow:
Exportable data includes:
- Customer information and contact records
- Full transaction history
- Campaign performance reports
- Analytics summaries
- Loyalty program metrics
You can export data at any time — there are no restrictions on how often you export or how much data you can pull.
Data Protection and Privacy
How is customer data protected?
How is customer data protected?
BrandWallet applies multiple layers of security to keep your customer data safe:
- Encryption — all data is encrypted both in transit (over the network) and at rest (in storage)
- Access controls — role-based permissions ensure only authorized team members can access sensitive data
- Regular backups — automated backup systems prevent data loss
- Compliance — the platform adheres to relevant data protection regulations including GDPR
For a full breakdown of our security standards, including multi-factor authentication and incident response procedures, see the Legal & Compliance page.
Will BrandWallet use or sell my data?
Will BrandWallet use or sell my data?
No — your data is never sold, shared, or used for purposes outside of providing you with the BrandWallet service.Our data policy is straightforward:
- Your data is used solely to deliver and improve the loyalty services you’ve subscribed to
- We help you understand and optimize your programs using your own data
- We comply with all applicable privacy regulations
- Your data is never aggregated into a shared pool or sold to third parties
Who owns the data generated by my business?
Who owns the data generated by my business?
You own your data — full stop.BrandWallet’s role is to help you collect, manage, and make sense of your loyalty program data. Ownership of that data remains with you at all times:
- You retain full ownership of all customer data generated through your program
- BrandWallet uses your data only to help you manage and improve your loyalty campaigns
- You can export your complete dataset at any time
- You can request deletion of your data at any time
Key metrics to track
Knowing which numbers matter most helps you get the most out of BrandWallet’s reporting tools. Here are the key performance indicators to keep an eye on: Customer engagement- Active users and monthly engagement rate
- Average visit frequency
- Points or stamps earned vs. redeemed (redemption rate is a strong indicator of program health)
- Conversion rate (how many customers take the desired action after receiving an offer)
- Customer acquisition through loyalty-driven referrals
- Retention rate over time
- Revenue growth attributable to loyalty program participation
- Customer lifetime value (CLV) by segment
- Return on investment (ROI) per campaign
- Churn rate (customers who’ve become inactive)
- Overall program adoption rate
- Customer satisfaction scores tied to loyalty interactions