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Staying connected with your customers at the right moment is one of the most powerful ways to drive repeat visits and deepen loyalty. BrandWallet’s communication tools let you send targeted, personalized push notifications based on customer behavior, location, special dates, and transaction activity — all managed directly from your dashboard. The questions below cover the most common scenarios for setting up and customizing your customer communications.

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Push Notification Features

The Birthday Celebration message is a personalized push notification that BrandWallet automatically sends to a customer on their birthday. You configure the message and any associated reward once, and the system handles delivery for every customer whose birthday matches.Key features:
  • Automatic birthday detection — no manual scheduling required
  • Fully customizable message content and tone
  • Attach special offers, bonus points, or exclusive discounts to celebrate the customer
  • Timing can be configured to send on the day or in advance
Birthday messages have some of the highest open and redemption rates of any notification type. Include a meaningful reward to make the moment feel genuinely personal.

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Location-Based Marketing

Yes — BrandWallet supports geo-targeting, allowing you to send location-based rewards or offers to customers when they are near your store or within a defined geographic area.Geo-targeting capabilities include:
  • Location-based push notifications triggered by proximity
  • Proximity radius configuration (set how close a customer needs to be)
  • Store-specific promotions for businesses with multiple locations
  • Geographic campaign management from a single dashboard
Customers must have location services enabled on their device and have consented to location-based notifications for geo-targeting to work.
Location-based push notifications are configured entirely through the BrandWallet Dashboard. Here’s how:
  1. Navigate to the Communications or Campaigns section of your dashboard
  2. Create a new push notification and select Location-Based as the trigger type
  3. Define the geographic region — enter an address or drop a pin on the map
  4. Set the notification radius — choose how close a customer must be to trigger the message
  5. Write your notification content and attach any offers or rewards
  6. Schedule or activate the campaign
Test location-based notifications by visiting the defined area with a test device before launching to your full customer base.

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Notification Customization

Yes — transaction notifications are fully customizable from the dashboard. You can tailor every aspect to match your brand’s voice and keep messaging relevant to your promotions.Customizable elements include:
  • Notification text and messaging tone
  • Brand colors and styling
  • Timing and send frequency
  • Call-to-action buttons and linked destinations
Changes take effect immediately, so you can update messaging in response to promotions or seasonal events without any delay.
Yes — BrandWallet allows you to segment your audience and send notifications that are relevant to each customer’s individual relationship with your business.Personalization criteria include:
Personalized notifications consistently outperform generic broadcasts. Even a simple first-name greeting and a behavior-based offer dramatically increases click-through and redemption rates.

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Notification types

BrandWallet organizes outgoing communications into three categories. Understanding each type helps you use the right channel for the right moment.
Transaction notifications are triggered automatically by customer activity within your loyalty program. They include:
  • Purchase confirmations
  • Points earned alerts
  • Reward redemption confirmations
  • Payment confirmations
These are operational messages customers expect to receive — keep them clear, concise, and on-brand.
Marketing notifications are promotional messages you send to drive awareness and action. They include:
  • Promotional offers and discount announcements
  • New product or menu launches
  • Event invitations
  • Seasonal and holiday campaigns
Be mindful of send frequency for marketing notifications. Sending too many promotional messages in a short period can lead to opt-outs. Focus on value and timing.
Engagement notifications are designed to strengthen your relationship with existing customers over time. They include:
  • Birthday celebrations
  • Loyalty program anniversary reminders
  • Milestone achievement alerts (e.g., “You’ve just reached Gold status!”)
  • Re-engagement nudges for lapsed customers
These messages tend to feel the most personal and generate strong positive responses when done well.

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Notification best practices

Keep these principles in mind as you build your communication strategy:
  • Timing — send notifications when your customers are most likely to act, such as near your store’s opening hours or before a typical purchase window.
  • Frequency — avoid notification fatigue. A smaller number of well-timed, relevant messages outperforms a high volume of generic ones.
  • Personalization — use the customer data available to you to make every message feel relevant to the individual receiving it.
  • Value — every notification should give the customer a reason to open it. Offers, rewards, and useful updates all provide clear value.
  • Compliance — always respect customer opt-in preferences, provide a clear way to opt out, and follow local regulations regarding marketing communications.
Last modified on August 6, 2026