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BrandWallet’s Campaign & Pass Designer gives you full creative and strategic control over your loyalty program. From choosing the right card type to personalizing offers for specific customer segments, the designer is built to grow with your business. The questions below cover everything you need to know about creating, editing, and optimizing your campaigns.

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Campaign Types

You can create a wide variety of loyalty campaigns to suit different business models and customer engagement strategies:
The card types available to you depend on your subscription plan. The Growth Plan unlocks all card types, including Event Cards and multi-stamp variants.
Yes — you can update your digital card designs at any time through the BrandWallet dashboard. You have full control over:
  • Layout and design elements
  • Colors and branding
  • Text and messaging
  • Images and logos
Any design changes you make are applied instantly, so your customers always see the latest version of your card.
Yes — you can adjust your campaign type after creation, giving you the flexibility to adapt your strategy as your business needs evolve.
Changing your campaign type may affect existing customer data associated with the card. Review any impact before switching to make sure your customers’ earned points or stamps are handled appropriately.

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Card Limits and Features

Yes — the number of digital cards you can create depends on your subscription plan:Upgrading your plan immediately unlocks additional card slots and card types.
Partially. Customers can display their loyalty cards without an internet connection, but completing transactions requires connectivity.
  • ✅ Offline — Supported: Showing the card at point of sale
  • ❌ Online required: Redeeming points, earning stamps, and upgrading rewards
Make sure your point-of-sale environment has a stable internet connection to process loyalty card transactions smoothly.

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Multilingual Support

Yes — BrandWallet supports 8+ languages, so you can serve a diverse customer base without any extra configuration.Supported languages include:
  • English
  • Arabic
  • German
  • French
  • Russian
  • Turkish
  • Spanish
  • Hebrew
  • Azeri
Digital cards are automatically downloaded in the language set on the customer’s phone, so each customer sees the card in their preferred language without any manual work on your end.

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Customization and Branding

Yes — full brand customization is available. You can apply your brand’s colors, upload your logo, and incorporate other visual elements to ensure every card feels like a natural extension of your brand identity.
Yes — BrandWallet provides a variety of pre-designed templates to give you a head start. You can use a template as-is or customize it to match your brand’s style.
Starting from a template is the fastest way to get a polished card design live — you can always refine it later from the dashboard.

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Advanced Features

Yes — you can tailor offers to specific segments of your customer base. Personalization criteria include:
  • Customer behavior — shopping patterns and engagement habits
  • Purchase history — what customers have bought and how often
  • Loyalty level — where customers sit within your program tiers
  • Demographics — age, location, and other profile data
Targeted offers drive higher engagement than blanket promotions, so segmentation is one of the most powerful tools in the designer.
There are several effective ways to keep customers engaged and coming back:
  • Limited-time promotions — create urgency with offers that expire soon
  • Bonus points for frequent visits — reward customers who return regularly
  • Exclusive rewards — offer benefits only available to card holders
  • Add-On Promotions — run double- or triple-points events during specific times or occasions
Combining these tactics — especially time-limited add-ons — consistently increases visit frequency and program participation.
Yes — BrandWallet supports tiered loyalty programs where rewards become more valuable as customers hit milestones. You can define tiers based on:
  • Spending thresholds — reaching a cumulative spend amount
  • Visit frequency — hitting a certain number of visits
  • Specific actions — completing defined behaviors like referrals or profile completion
Tiered programs are one of the most effective ways to encourage long-term loyalty and increase customer lifetime value.
Yes — you can create a referral program that rewards existing customers for introducing friends or family to your business.Referral programs turn your existing loyal customers into brand advocates, generating new customers at a fraction of the cost of traditional advertising.

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Add-On Promotions

Add-on promotions are supplementary offers you attach to your existing campaigns to provide an extra boost. Examples include:
  • Extra loyalty points — award bonus points for a specific period
  • Exclusive discounts — offer a one-time or limited discount to card holders
  • Special bonuses — reward customers who take a specific action
  • Time-limited rewards — create urgency with offers that expire after a set window
Add-ons are layered on top of your regular campaign, so customers enjoy the standard benefits plus the extra promotion simultaneously.
Add-on promotions help you drive short-term spikes in engagement without rebuilding your entire campaign. They work by:
  • Offering extra incentives that motivate action from less-active customers
  • Encouraging more frequent engagement through bonus rewards for increased visits
  • Creating urgency with time-limited offers that prompt customers to act now
  • Rewarding loyalty by giving your best customers exclusive benefits they can’t get elsewhere
Schedule add-on promotions around seasonal events, holidays, or slower business periods to maximize their impact.
Last modified on August 6, 2026