> ## Documentation Index
> Fetch the complete documentation index at: https://docs.brand-wallet.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Send Push Notifications to Customers via BrandWallet

> BrandWallet lets you send transactional, marketing, and location-based push notifications — customize content, timing, and targeting from the dashboard.

Push notifications keep your customers engaged with timely, relevant messages sent directly to their phones. BrandWallet supports transactional alerts, marketing campaigns, birthday messages, and geo-targeted offers — giving you a flexible toolkit to reach customers at the right moment with the right message.

## Notification types

<AccordionGroup>
  <Accordion title="Transaction Notifications">
    Keep customers informed after every interaction with automated transactional messages:

    * Purchase confirmations
    * Points earned notifications
    * Reward redemption alerts
    * Payment confirmations
  </Accordion>

  <Accordion title="Marketing Notifications">
    Drive sales and awareness with outbound promotional messages:

    * Promotional offers
    * New product announcements
    * Event invitations
    * Seasonal campaigns
  </Accordion>

  <Accordion title="Engagement Notifications">
    Nurture long-term loyalty with messages that recognise and reward your customers:

    * Birthday celebrations (sent automatically)
    * Anniversary reminders
    * Loyalty milestone achievements
    * Re-engagement campaigns
  </Accordion>
</AccordionGroup>

## Location-based notifications

Geo-targeting lets you send location-based rewards and offers when customers are near your store. From the [BrandWallet Dashboard](https://live.brand-wallet.com), you can define geographic regions for targeting, set a notification radius, create location-specific offers, and schedule location-based campaigns — making it easy to drive foot traffic exactly when it matters.

## Birthday notifications

BrandWallet automatically detects each customer's birthday and sends a personalised notification on the day. You can fully customise the message content, offers, and rewards included — so the notification feels on-brand and genuinely rewarding for your customers.

## Customising notifications

From the BrandWallet Dashboard, you can customise every aspect of your notifications, including:

* Notification text and messaging
* Brand colours and styling
* Timing and frequency
* Call-to-action buttons

You can also send personalised notifications based on customer behaviour, purchase history, engagement level, and demographics — ensuring every message is relevant to the person receiving it.

## Best practices

1. Send notifications at optimal times for your customer base to maximise open rates.
2. Don't overwhelm customers — respect frequency and give people space between messages.
3. Personalise messages using customer data to make every notification feel relevant.
4. Always provide value in every notification; avoid sending messages without a clear benefit.
5. A/B test different messages and timing to learn what resonates with your audience.

<Warning>
  Always provide an easy opt-out option in your notifications and ensure your messaging practices comply with local privacy regulations, including GDPR where applicable.
</Warning>